Information on the protection of your data

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Privacy Policy – DVV Media-Shop


  1. DVV Media Group GmbH and DVV Media GmbH (hereinafter referred to as DVV Media), Heidenkampsweg 73-79, 20097 Hamburg, e-mail address: take the protection of your personal data as a user of the services of DVV Media (including, hereinafter referred to as Services) seriously as a service provider and responsible body. In the following, you will be informed about the collection, processing and use of your data and the rights to which you are entitled.

  2. The Data Protection Officer can be contacted as follows:


DVV Media Group GmbH
Heidenkampsweg 73-79
20097 Hamburg


Phone: +49 40/23714-100


A. General part

§ 1 General information

  1. Personal data are individual details about your personal or factual circumstances, i.e. data which identify you or which can be used to establish your identity. This includes, for example, your real name, address, telephone number or date of birth. Personal data also includes personal data, i.e. data without direct reference from which, however, a person can be derived, such as the IP address.

  2. Data relating to the person includes data that is collected in connection with the retrieval of by your client (browser) and stored in so-called log files on the servers of DVV Media as well as the technical service providers.

  3. We collect data on each access to the server on which the service is located (so-called server log files) on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation and security of our services) within the meaning of Art. 6 para. 1 lit. f GDPR.

  4. These are the name of the requested website, file, your IP number, date and time, browser type and the requesting provider.

  5. Log file information is stored for a maximum period of seven days for security reasons (e.g. to clarify abuse or fraud) and then deleted. Data, the further storage of which is necessary for evidence purposes, are excluded from deletion until the respective incident has been finally clarified.

  6. When you visit the pages of DVV Media, personal data is also processed automatically in an anonymised form. This includes usage data such as the beginning and end of your visit, the pages you have visited or the time you spent on the portal. A personal utilization of these data does not take place.

  7. DVV Media collects, processes or uses personal data only in compliance with the relevant data protection regulations. This means that the data of the users will only be processed if there is a legal permission. This means, in particular, if data processing is necessary or legally required for the provision of our contractual services and online services, if the user has given his consent, or if it is based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation and security of our services within the meaning of Art. 6 Para. 1 lit. f GDPR, in particular in measuring the range, creating profiles for advertising and marketing purposes and collecting access data and using the services of third parties).

  8. We would like to point out that the legal basis for the consents is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for the processing for the fulfilment of our services and the implementation of contractual measures is Art. 6 para. 1 lit. b GDPR, the legal basis for the processing for the fulfilment of our legal obligations is Art. 6 para. 1 lit. c GDPR and the legal basis for the processing to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR.


§ 2 Security measures

We take organisational and technical security measures in accordance with the state of the art to ensure that the regulations of the data protection laws are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorised persons.


§ 3 Disclosure of data to third parties and third-party providers

  1. A passing on of data to third parties takes place only in the context of the legal defaults. We only pass on user data to third parties if this is necessary for contractual purposes, e.g. on the basis of Art. 6 Para. 1 lit. b GDPR or on the basis of legitimate interests pursuant to Art. 6 Para. 1 lit. f GDPR in the economic and effective operation of our business. This applies to internal and external service providers for contract execution and order processing.

  2. If we use subcontractors to provide our services, we will take appropriate legal precautions and take appropriate technical and organisational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.

  3. If content, tools or other means are used by other providers (hereinafter referred to as "third-party providers") within the scope of this data protection declaration and their registered office is located in a third country, it is to be assumed that a data transfer to the registered office states of the third-party providers takes place. Third countries are countries in which the GDPR is not a directly applicable law, i.e. in principle countries outside the EU or the European Economic Area. The transfer of data to third countries takes place either if an appropriate level of data protection, user consent or legal permission has been obtained.


§ 4 Single application/SSO procedure/consent / revocation

  1. The DVV uses the Single Sign-On (SSO) procedure. SSO procedure means that each user can use different offers and services (portal-spanning among others also RP Trauer or websites of the reader service) after a one-time registration with his access data without having to register and login again. This saves the user the repeated manual entry of data.
  2. We collect and store the following data during registration: First name, surname, title, e-mail address, password, address. This inventory data is processed for the purpose of fulfilling our contractual obligations and services in accordance with Art. 6 Para. 1 lit. b GDPR.
  3. In the course of registering for the SSO, you consent to DVV using your personal data for advertising purposes on its own behalf. These advertising mails inform at irregular intervals about interesting offers for the areas of books and subscriptions, content/company licenses, advertisements, events, customer surveys and competitions. The newsletter is sent via Inxmail GmbH, Wentzingerstr. 17 79106 Freiburg. This consent is voluntary and is in no way connected with your ability to use the services.
  4. You can unsubscribe from the advertising emails at any time via a clear link contained in all advertising emails. Your e-mail address will then be immediately deleted from the distribution system.  Any processing of the data up to this point remains lawful.
  5. The advertising mails contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from the Inxmail server when the newsletter is opened. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times.
  6. Statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, neither we nor Inxmail endeavour to monitor individual users. The evaluations serve us much more to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
  7. If the DVV intends to collect or use personal data for other purposes, you will be informed of this at the appropriate point and asked for your express consent. Consent granted in this context may also be revoked at any time by sending an e-mail to


§ 5 Contacting us

When contacting us (via contact form or e-mail), the user's details will be processed in order to process the contact request and its processing in accordance with Art. 6 Para. 1 lit. f GDPR.


§ 6 Use of cookies

  1. Cookies are small amounts of data which are transmitted to your computer from the Internet together with the data actually requested. This data is stored there and kept ready for later retrieval. DVV Media uses the following types of cookies for

    1. Session-Cookies:
      These are cookies that are only stored on your computer for the duration of an Internet session. These cookies are deleted after the end of the session, i.e. after leaving the website or when closing the browser window.

    2. Login cookies:
      A cookie is also used for user authentication. Different cookies can be used for this purpose: By default, cookies are used which are only generated for the respective session. They store information about the user name, the user rights and the validity of the session.

    3. The web analysis tool Econda (cf. §6 No. 2.) may set cookies to enable the recognition of an Internet browser.

    4. Google-Re/Marketing Services:
      We use the marketing and remarketing services (hereinafter referred to as "Google Marketing Services") of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google") on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f GDPR).
      Google Marketing Services allows us to display advertisements for and on our website in a more targeted manner to show users only ads that potentially match their interests. If, for example, a user is shown ads for products in which he is interested on other websites, this is referred to as "remarketing". For these purposes, when you visit our and other websites on which Google Marketing Services are active, Google executes a code directly from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are incorporated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including,,,, or In this file it is noted which websites the user has visited, in which contents he is interested and which offers he has clicked, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the user is also recorded, whereby we inform within the scope of Google Analytics that the IP address within member states of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened and only in exceptional cases completely transferred to a Google server in the USA and shortened there. The IP address is not merged with user data within other Google offers. Google may also link the above information to such information from other sources. If the user subsequently visits other websites, the ads tailored to the user's interests can be displayed.
      User data is processed pseudonymously within the framework of Google Marketing Services. This means that Google does not store and process, for example, the name or e-mail address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's point of view, ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who that cookie owner is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The data collected by Google Marketing Services about users is transmitted to Google and stored on Google servers in the United States.
      We may use the Google Marketing Service "DoubleClick" to include advertisements from third parties. DoubleClick uses cookies to enable Google and its partner sites to serve ads based on users' visits to our Web site or other Web sites on the Internet.
      We may use Google Marketing Services to include "AdSense" advertisements from third parties. AdSense uses cookies to enable Google and its partner sites to serve ads based on users' visits to our website or other web pages on the Internet.
      We may also use the "Google Tag Manager" to integrate and manage Google analytics and marketing services into our websites.
      For more information about Google's use of data for marketing purposes, please visit, Google's privacy policy can be found at
      If you wish to object to interest-related advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google (

    5. Google Analytics Cookies (data collection for optimization purposes):
      On the basis of our legitimate interests (i.e. interests in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f GDPR), we use Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States. However, because we have enabled IP anonymization on this website, Google will previously truncate your IP address within member states of the European Union or other signatory states to the European Economic Area Agreement. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and only shortened there. Google will use this information on our behalf to evaluate your use of the website for us, to compile reports on website activity for website operators and to provide other services relating to website activity and Internet usage. This website uses Google Analytics reports on demographic features, which use data from interest-related advertising by Google and visitor data from third parties (e.g. age, gender and interests). This data cannot be traced back to a specific person and can be deactivated at any time via the display settings. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as Google from processing this data by downloading and installing the browser plug-in available under the following link: or by deactivating Google Analytics by clicking here. The personal data of the users will be deleted or anonymized after 26 months. Further information on the use of data by Google, setting and opposition possibilities can be found on the Google websites:,,

  2. In general, you also have the option of deleting cookies via the corresponding browser function and setting there how your browser should handle cookies. However, it should be noted that the general rejection of cookies can impair the use of the services.

  3. You may opt out of the use of cookies to measure reach and for advertising purposes via the Network Advertising Initiative's opt-out page ( and additionally the U.S. website ( or the European website (


§ 7 Analysis services

  1. We use content and service offers from third parties within our services on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services within the meaning of Art. 6 para. 1 lit. f GDPR) in order to integrate their content and services.

  2. Anonymous data will be collected and stored by solutions and technologies of econda GmbH, Eisenlohr Straße 43, 76135 Karlsruhe ( in order to design and optimize this website according to your needs and to create user profiles using pseudonyms. For this purpose, cookies can be used which enable the recognition of an Internet browser. However, user profiles are not combined with data about the bearer of the pseudonym without the express consent of the visitor. In particular, IP addresses are made unrecognisable immediately after receipt, so that it is not possible to assign usage profiles to IP addresses. Visitors to this website can object to this data collection and storage at any time for the future here: The objection only applies to the device and the web browser on which it was set, please repeat the process on all devices if necessary. If you delete the opt-out cookie, we will save the subsequent requests by default.

  3. we use the services of the B2B Media Group EMEA GmbH, a provider of web analysis and target group marketing, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services within the meaning of Art. 6 Para. 6 1 lit. f GDPR). The B2B Media Group EMEA GmbH uses so-called cookies, a text file which is stored in the browser of the computer and collects/contains anonymous usage data. This data can be used to create user profiles under a pseudonym. However, no personal data will be collected without the consent of the data subject. If IP addresses are collected, they are stored anonymously by deleting the last number block and are not merged with the cookies. The cookies are either cookies of the B2B Media Group EMEA GmbH or cookies of service providers who are also obliged to comply with the data protection laws used by the B2B Media Group EMEA GmbH, such as krux digital Inc., Google Inc. etc.. You can delete cookies at any time directly in your browser. B2B Media Group EMEA GmbH uses this data to evaluate the use of the website by visitors and for the purposes of use-dependent online advertising (OBA). Information on the deactivation of data collection by B2B Media Group EMEA GmbH can be found in § 7 of this data protection declaration.

  4. We also use Google Analytics; see § 5 Ziff.1 lit.e) of this privacy policy

IP anonymization:
We have activated the IP anonymization function on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other signatory states to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.


§ 8 Usage-based online advertising

In order to optimise advertising for you on the basis of your usage interests, we have permitted the following companies to collect usage data on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of the online offer within the meaning of Art. 6 Para. 1 lit. f GDPR):

Information about your activities on our portal (e.g. clicked advertising banners, visited subpages of the Internet offers, surfing behaviour, etc.) is recorded.

If you no longer wish to receive usage-based advertisements, you can opt out of receiving them by following these links and opting out of data collection:

On the website or you can read more about cookies and the individual providers. There you also have the possibility to object to usage-based online advertising by individual or by all companies. Click here to go directly to the preference manager:


§ 9 Google ReCAPTCHA

In order to ensure sufficient data security during the transmission of forms (legal basis are our legitimate interests according to Art. 6 para.1 sentence 1 lit. f) GDPR), in certain cases we use the service reCAPTCHA of the company Google Ltd. This serves primarily to distinguish whether the input is made by a natural person or misused by mechanical and automated processing. The service includes the transmission of the IP address and any other data required by Google for the reCAPTCHA service to Google. The different data protection regulations of Google Ltd. apply here. Further information on the data protection guidelines of Google Ltd. can be found at or .


§ 10 Facebook pixel

Due to our legitimate interest in analysis, optimization and economic operation of the online offer, remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our pages. When you visit our pages, the remarketing tags establish a direct connection between your browser and the Facebook server. Facebook thereby receives the information that you have visited our site with your IP address. This allows Facebook to associate your visit to our pages with your user account. We can use the information thus obtained to display Facebook Ads. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. You can find more information on this in the Facebook privacy policy ( If you do not wish to collect data via Custom Audience, you can deactivate Custom Audiences here (


§ 11 Integration of the Trusted Shop Trustbadge

For the display of our Trusted Shops seal of approval and the possibly collected ratings as well as for the offer of Trusted Shops products for buyers after an order, the Trusted Shops Trustbadge is integrated on this website.

This serves the protection of our in the context of a balancing of interests predominant entitled interests in an optimal marketing by making possible a safe purchase in accordance with art. 6 exp. 1 S. 1 lit. f GDPR. The trust badge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. You can fin further information to the data security of the Trusted Shops GmbH here:

When you call up the Trustbadge, the web server automatically saves a so-called server log file, which also contains your IP address, date and time of the call, transferred data volume and the requesting provider (access data) and documents the call.

Additional personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered for use. It applies the contractual agreement met between you and Trusted Shops. For this an automatic collection of personal data from the order data takes place.

This is necessary for the fulfilment of our and Trusted Shops' predominant legitimate interests in the provision of the buyer protection coupled to the concrete order and the transactional evaluation services in accordance with art. 6 para. 1 p. 1 lit. f GDPR. Further details, also on the objection, can be found in the Trusted Shops data protection declaration linked above and in the trust badge.


§ 12 Rights of users

  1. You have the right, upon request and free of charge, to obtain information about the personal data we have stored about you.

  2. In addition, you have the right to correct inaccurate data, to limit the processing and to object to the processing and deletion of your personal data, and to assert your rights to data portability pursuant to Art. 20 GDPR and, in the event of the assumption of unlawful data processing, to lodge a complaint with the competent supervisory authority.

  3. You can also revoke your consent, in principle with effect for the future.


§ 13 Deletion of data

The data stored by us will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them. Unless the user's data is deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This is valid for example for data of the users, who must be kept for commercial or tax-legal reasons.


§ 14 Right of objection

Users may at any time object to the future processing of their personal data in accordance with the statutory provisions. The objection may in particular be lodged against processing for the purposes of direct marketing.


B. Concluding regulations

We reserve the right to change this privacy statement at any time in accordance with applicable data protection laws.